HOW-TO: PLAN YOUR WEBSITE CONTENT

The hero section is like your digital handshake—it’s where you create that all-important first impression. Start with a captivating headline that immediately communicates the value you offer or the problem you solve for your customer. Support it with a subheadline that clearly outlines how your service meets your customer's needs. And don't forget to include a stunning image or video to capture attention—choose something that helps visitors emotionally connect with you, like a photo of a happy customer or a picture of your team to build trust. Finally, include a clear Call to Action (CTA) so visitors know exactly what steps to take next, such as "Get Started" or "Learn More."

EXAMPLES:

• Headline: "Unlock Your Full Potential"

• Subheadline: "Transformative Life Coaching to Achieve Your Dreams"

• CTA: "Start Your Journey Today"

Now it's time to show your visitors why choosing you is the best decision! Highlight the key benefits of your services or products with clear, concise points. Remember, benefits are what your customers gain from your service, not the services you offer. Adding some friendly visuals or icons can really make this section stand out.

EXAMPLES:

• "Enhanced Goal Achievement"

• "Improved Self-Confidence and Motivation"
  

• "Better Work-Life Balance"

Briefly introduce your business, mission, and the value you bring to the customer. This section is all about building trust and showing your customers that you understand and can help them. You will link to the full About page for more details.

EXAMPLE:

• "After witnessing many individuals feeling stuck in their careers or personal lives, we founded our coaching practice to provide the guidance and support needed to unlock their true potential. Our mission is to empower you with the tools and confidence to achieve your dreams. Meet our team of experienced coaches who are dedicated to your success [link to full About page]."

Nothing builds credibility like the voices of happy clients. Share some glowing testimonials or success stories, complete with quotes and photos (with permission, of course). Keep these short and sweet—just a couple of sentences that highlight the benefits they received or the positive outcomes achieved. If you helped a customer overcome a specific problem, be sure to highlight that too. This personal touch speaks volumes!

EXAMPLES:

• "Alex P.: 'Thanks to your coaching, I finally landed my dream job!'"

• CTA: "Discover how our life coaching has made a difference for others. [link to Testimonials page]"

Make it super easy for people to get in touch with you. Include a contact form or your email address, phone number, physical address if you have one, and links to your social media profiles.

EXAMPLE:

• "Contact Us: Interested in working together? Fill out some info and we will be in touch shortly. We can't wait to hear from you!"

Encourage your visitors to take the next step with a clear and inviting CTA. Place it in strategic spots throughout your homepage, like the top, middle, and bottom, so it’s always easy to find.

EXAMPLE:

• "Start Your Journey to Personal Growth Today! Book Your Free Consultation [link to Contact page]"

And finally, your footer! It’s the perfect spot for some quick navigation links to key pages like About, Services, and Contact. Don’t forget to add your privacy policy, terms of service, and social media icons to make things complete.

EXAMPLE:

• Quick Links: About Us | Contact | Shop | Services | Privacy Policy | Terms of Service

And finally, your footer! It’s the perfect spot for some quick navigation links to key pages like About, Services, and Contact. Don’t forget to add your privacy policy, terms of service, and social media icons to make things complete.

SUGGESTIONS:

• Strong Introduction: Open with why this product/service is amazing.

• Benefit Spotlight: Focus on what it does for your customers. How does it make their life easier, happier, or more productive?

• Clear CTA: Whether it's "Buy Now" or "Get a Quote", make it clear and easy to act on.
  

SUGGESTIONS:

• Pick Great Topics: Write about things your audience cares about. Answer their questions, solve their problems, or just share some interesting insights.

• Catchy Titles & Openings: Make your titles intriguing and your openings attention-grabbing. Think “How-To’s,” lists, or questions.

• Call to Action (CTA): End with something that nudges readers to take the next step—like commenting, sharing, or checking out your products.
  

SUGGESTIONS:

• Highlight Key Projects: Choose your best and most relevant work. Quality over quantity!

• Visual Appeal: Use high-quality images or videos to showcase your work. Before-and-after shots or process photos can be really powerful.

• Call to Action: Encourage visitors to reach out for more info or a consultation. “Like what you see? Let’s work together!”
  

Instead of just talking about yourself on your About page, focus on how your skills, experience, and values can help solve your potential client's problems. Here are some friendly tips to guide you in crafting an About page that really resonates with your audience. Start by addressing the pain points your clients face, showing you understand their challenges right from the get-go. Highlight how your skills and experience directly solve these problems and the benefits clients will get by working with you. While sharing your story, keep it relevant by tying it back to how it benefits your clients. Consider including team member bios with photos, any certifications, awards, or notable achievements to build trust. Finally, invite visitors to take action and make it easy for them to get in touch.

SUGGESTIONS:

• Start With Their Pain Points: Begin by addressing the problems your clients face. This shows you understand their challenges right from the get-go.

• Highlight How You Can Help: Share how your skills and experience directly solve these problems. Talk about the benefits they’ll get by working with you.

• Invite Them to Take Action: Encourage visitors to reach out, learn more about working with you, or even just start a conversation. Make it easy for them to get in touch.
  

You want people to reach out, right? Let’s make it super simple for them! Ensure your contact details are easy to find and offer an invitation that encourages visitors to get in touch. Keep your contact forms short and sweet—less is more! Adding a few testimonials can reassure visitors that they’re making the right choice, and suggesting other actions like "Follow Us on Social Media" can keep them engaged.

SUGGESTIONS:

• Accessible Info: Make sure your contact details are easy to find.

• An Invitation: Encourage them to get in touch. A friendly “We’d love to hear from you” goes a long way.

• Simple Forms: Keep contact forms short and sweet—less is more!